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Initiation in all aspects of running the business, according to the concept.
Continued assistance and guidance from the franchisor
A contract known as the franchise agreement which sets out the relationship between the franchisor and the franchisee
The right to use the brand name of the franchisor
The right to use / employ current and future intellectual property as it relates to the business system employed at the outlets
Exposure on a national basis through various marketing and advertising initiatives
Advice and assistance with applying the standardised business system